Butterfly Motorcoach Redefines Luxury Travel with a Canadian Debut.
Toronto, ON – April 14, 2024 – Butterfly Flexible Seating Solutions made a bold entrance at the Ontario Transportation Expo this month, unveiling its game-changing Butterfly-Motorcoach suite to an industry hungry for innovation.
The aerospace-inspired convertible bus seating system captivated expo attendees with its smooth transitions between upright seating, business-class lounge, and lie-flat bed. With an electric response from North American tour and coach operators, luxury road travel is ready for take-off.
Market Trends Signal Demand for High-Comfort Ground Travel Solutions
Charter services account for 66% of all motorcoach mileage, with over half of operators planning fleet upgrades by 2028, according to the American Bus Association. In Canada, the charter market is growing 5% annually — up to 8% in cities like Calgary — driven by passenger demand for comfort, now a top priority for 65% of travelers. With domestic air travel still 7.5% below pre-pandemic levels and airfares rising due to higher taxes, premium ground travel is gaining momentum — and Butterfly is ready to lead the way.
A Motorcoach Experience That Rivals Business Class in the Air
3-in-1 Flexibility: Seamlessly transforms from two seats to a private lounge or a full 78” lie-flat bed.
First-Class Design: 78” flat beds with 40” hip width and 30% more lateral room than traditional coach bunks, giving our operators a market advantage.
Passenger-First Features: Expertly engineered tables, privacy screens, charging ports, personal space dividers, personal storage, and refined aesthetics that rival business-class air travel.
Already turning heads in the U.S. with the Napaway network of operators, Butterfly has earned accolades from The New York Times, Good Morning America, and Business Insider, and maintains a high satisfaction rate among Silicon Valley firms, pro sports teams from the NHL and NBA, and luxury tour providers.
As part of our Canadian debut, Butterfly is offering a limited opportunity for select partners to benefit from preferred commercial terms and enhanced support for the first flagship deployment in Canada. For details, please contact our product inquiries team.
About Butterfly
Butterfly Flexible Seating Solutions combines visionary aesthetics with business practicality, using state of the art aerospace engineering techniques to craft convertible seats for air, rail, and road travel, with a focus on longevity and reliability. We are on a mission to help operators unlock the untapped value of flexibility – in comfort, design and revenue potential.